MODELING / TEXTURING / SIMULATION / ANIMATION / POST-PRODUCTION
BLENDER - SUBSTANCE PAINTER - DA VINCI RESOLVE
Cosmetic brand specializing in hair loss treatments.
For the Serum No.1, I handled the full 3D production pipeline, from bottle modeling and texturing, to studio lighting and rendering.
The visual concept is rooted directly in the product's formula.
Serum No.1 contains Capixyl, a patented active ingredient derived from red clover extract, this bridge between science and nature drives the entire creative direction. Stone represents the hair's initial state : weakened, dormant, buried.
The clovers breaking through aren't decorative, they are a direct visual metaphor for the active ingredient reawakening the follicle.
